Breastfeeding is the most natural way to feed a newborn baby. The production of milk works on the supply and demand principle and sometimes when a mother is first establishing the feeding ritual with her baby it is difficult for her to be able to maintain her normal routines such as buying groceries or going to public places with the rest of her family since most places will not allow for her to breastfeed her baby in public without being criticized.

With Nurtural I want to provide these mothers the ability to be able to go places like the mall, their grocery store, the park, or their favorite hanging spot and still have a place to breastfeed their babies, while establishing an awareness on breastfeeding for the rest of society to begin to understand the importance of the process.

I use www.selz.com for all of my transactions. The printed material is set up through various vendors, and they are the ones who handle the transactions, in some cases I do have affiliate links and when I do I share the information during the payment processes on each product offered. In most cases, I get paid per design and I donate 22% of my earnings to various organizations in order to give back to my community, the human population, and most importantly give back to the big U.

Nurtural seeks to promote breastfeeding as the healthiest way of feeding babies while bringing awareness to society on the current federal and state laws regarding breastfeeding and educating the public to stop bullying moms when they are caring for their little ones, by allowing women to continue their routines in public locations while providing them with a comfortable setting that they can use for breastfeeding their babies or pump.

Nurtural wants to provide awareness and educate society in order to start enforcing the laws regarding breastfeeding in each state, support the women that choose to do so and promote the retailers that allow our Nurtural hubs to be installed in their vicinity and that offer the support we are seeking to give to mom.

The Project:

Feeding. Nurturing. Caring.

The campaign’s integrated media strategy includes TV, print and web advertising, e-mail marketing, outdoor, event activity, and direct mail. The marketing campaign seeks to be aggressive enough to stir up enough change. Promotional products to raise funds in order to be able to support this non-profit business.

When you purchase these designs, you pay me a little bit for my design skills, you pay the employees at the company that is printing and creating the products to deliver them to your home, and you are also donating 22% of what you paid me to “La Leche League International.” I am donating 22% of any income I receive from this project, in the hope that one day they partner up with me to be able to make this project a global experience.

I use www.selz.com for all of my transactions. The printed material is set up through various vendors, and they are the ones who handle the transactions, in some cases I do have affiliate links and when I do I share the information during the payment processes on each product offered. In most cases, I get paid per design and I donate 22% of my earnings to various organizations in order to give back to my community, the human population, and most importantly give back to the big U.

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